Thoughts on recent Bret Primack Seminar on Web Publicity
3/7/2006 - Just attended a fantastic seminar given by Bret Primack on “Web Publicity Essentials” sponsored by Chamber Music America here in New York City. Bret gained notoriety (albeit initially anonymously) as “The Pariah”, an outspoken critic of the conservative state of jazz and it’s dominance by the major labels, back in the heyday of the Young Lion movement headed by Wynton Marsalis. Since then, he’s gone on to produce a book ("How to Make It Big In the New Music Biz") I actually wrote about in a recent Down Beat Living Jazz column ("Internet Promotion, An Update"). The book has since gone out of print, but was fascinating in that he advocated the novel idea of using “viral marketing” techniques to spread the word about one’s music (including the notion of placing one's music deliberately on "illegal" peer-to-peer networks.)

This seminar was helpful not necessarily because the information I learned was revelatory, but because I couldn’t help but marvel at his ability to cover such broad and important territory – how to optimize your website, what other websites to check out for help – in one fiercely and efficiently concentrated 2 hour session. It also confirmed that a lot of the things he recommends be done I am thankfully already attempting with this new Artistshare-powered site: providing compelling content on one's site that is also easily navigatable and updated regularly, using Electronic Press Kits, providing sound samples straight away on one’s homepage, etc.

The most interesting notion discussed was the one that previously and still intrigues me: the use of the internet for “viral marketing” – namely giving people compelling things they can take away with them and hopefully trade with others (such as mp3 files), in order to expontentially spread the word about you from 2, to 4, to 8, to 16 and beyond.

He also cited Podcasts as a way to further such promotional growth, and I was surprised to discover that I had the only actual Podcast in the entire room with my "Livng Jazz Podcasts". But he made also what should have been an obvious point yet which I have until now somehow missed in terms of using my Podcasts to drive traffic to my website: he pointed out that the obvious use of my Podcast should be to let people in on my musical identity, not just my ideas – it should be more like a D.D. Jackson (music) radio show, with excerpts of my OWN music, in addition to whatever other content I provide. He has a point, and so look out for less modesty about my own musical work and more actual music samples in future Podcasts, in addition to my other regular content...
feature download
Improvisations on Bach's Goldberg Variations (tribute to Glenn Gould)
From my recent concert at the Barrie Jazz Festival, presented as a part of a concert of "Canadian Inspirations", from Neil  Young to Alanis Morisette (stream the entire second set from the "Canadian Inspirations" concert  here (D.D. Jackson Radio)).
living jazz audio & video podcasts
Organ Nation demo
Audio - Demo recording of our new collective group featuring myself on Hammond B3 organ; Alex Harding on bari sax; Walter Szymanski on trumpet; and Brandon Lewis on drums. Recorded at Dubway Studios, Feb./09.
Organ Nation at Cornelia Street Cafe
Audio - Live recording of our collective group Organ Nation at our premiere gig this past Feb./08 at the Cornelia Street Cafe featuring myself: organ; Alex Harding - baritone sax; Walter Szymanski - trumpet; and Brandon Lewis - drums.
living jazz weblog
8/23/2012 - recent activity...
4/28/2011 - Billy Bang, R.I.P.
9/1/2010 - Freeplay music and ddjacksoncomposer.com
4/15/2010 - latest activities
10/10/2009 - Manhatpro
2/28/2009 - past few months update...
7/14/2008 - "Canadian Inspirations"
3/10/2008 - hear my solo piano performances at Alanis Morissette Tribute concert in Ottawa
12/24/2007 - R.I.P., Oscar Peterson
10/27/2007 - A chat with Andrew Dubber of New Music Strategies
10/4/2007 - James Carter recording, Moonfest, & other recent activities...
8/1/2007 - New Music Strategies plus MOMA concert
7/7/2007 - on Chicago City Limits and other "mini-successes" of the day...
7/1/2007 - I couldn't resist... and bought an iPhone!...
6/30/2007 - performance with Ahmed Abdullah at Sweet Rhythm
6/2/2007 - new Living Jazz Podcast is up...
12/19/2006 - gigs about town with Dean Bowman
11/29/2006 - appearance on CBC's "Fuse" program
10/14/2006 - Reflections on the birth of my new son Jarrett in Podcast #19
9/11/2006 - In Memory of 9/11
7/14/2006 - Trudeau opera news spreading fast
6/20/2006 - my Trudeau opera
6/6/2006 - John Hicks memorial
4/29/2006 - jazz opera Quebecite in New Brunswick
3/16/2006 - "Serenity Song" track from upcoming "Serenity Song" CD now available for free download
3/8/2006 - Thoughts on recent Bret Primack Seminar on Web Publicity
2/27/2006 - Chris Howes interview plus more updates
1/14/2006 - live from Cambodia: thoughts on my IAJE panel (1 of 2)
1/13/2006 - Live from Cambodia: thoughts on my IAJE panel (2 of 2)
12/6/2005 - My first Artistshare blog entry
7/5/2005 - a new Trudeau opera
3/25/2005 - Solo piano in Taiwan (part 1 of 2)
3/24/2005 - solo piano in Taiwan (part 2 of 2)
2/18/2005 - Musician-in-Residence, St. John's College (Part 1 of 4)
2/18/2005 - Musician-in-Residence, St. John's College (Part 2 of 4)
2/17/2005 - Musician-in-Residence, St. John's College (Part 3 of 4)
2/16/2005 - Musician-in-Residence, St. John's College (Part 4 of 4)
1/4/2005 - New Year's Eve in Japan (part 1 of 2)
1/3/2005 - New Year's Eve in Japan (part 2 of 2)
9/15/2004 - JaraSum Jazz Festival, South Korea
8/14/2002 - Bluiett/Jackson/El'Zabar mini-west coast tour
3/4/2002 - Last Few Months Update (part 1 of 2)
3/4/2002 - Last Few Months Update (part 2 of 2)
3/3/2002 - Thoughts on 9/11
9/9/2001 - New Music Festival Premiere (part 1 of 2)
9/8/2001 - New Music Festival Premiere (part 2 of 2)
9/13/2000 - D.D. Jackson Group in Japan
7/1/2000 - A Canadian in New York (part 1 of 2)
6/30/2000 - A Canadian in New York (part 2 of 2)
5/20/2000 - Yukon adventure
3/13/2000 - Juno Awards
3/5/2000 - Tel Aviv
3/5/2000 - My New Columbus Band
2/1/2000 - Musings on Wynton after the Jazz at Lincoln Center (part 1 of 2)
1/31/2000 - Musings on Wynton after the Jazz at Lincoln Center (part 2 of 2)
9/10/1999 - My first RCA CD's
9/9/1999 - Re-addressing my classical past (part 1 of 3)
9/8/1999 - Re-addressing my classical past (part 2 of 3)
9/7/1999 - Re-addressing my classical past (part 3 of 3)
3/21/1999 - Thoughts on Fred Hopkins and Jaki Byard
11/28/1998 - African Journal (part 1 of 5)
11/28/1998 - African Journal (Part 2 of 5)
11/28/1998 - African Journal (part 3 of 5)
11/28/1998 - African Journal (part 4 of 5)
11/27/1998 - African Journal (part 5 of 5)
10/31/1998 - "Effusion"
10/28/1998 - Hamiet Bluiett's Strange Second Set
9/18/1998 - Perilous Journey From Japan
9/18/1998 - Strange Duos with Kurt Elling
6/5/1998 - "Blood on the Keys"
2/22/1998 - Thomas Chapin
1/20/1998 - Duets with James Carter
11/13/1997 - "Ultimate" big band
7/1/1997 - 2 surreal gigs in Canada
5/26/1997 - First tour of Japan
5/5/1997 - Thoughts on James Carter
3/1/1997 - Thoughts on Don Pullen
2/20/1997 - "David Murray Week",. Columbus, Ohio
12/3/1996 - Duo Sessions
10/28/1996 - "Freedom" in East Germany
10/3/1996 - Tribute to Don Pullen session